In celebration of what would have been fashion designer Rudi Gernreich’s 100th birthday, Modernism Week presents a fashion show that will astonish the audience with a wide array of his original items — from early works starting in the 50s through the swinging 60s and 70s.
Rudolf "Rudi" Gernreich (1922-1985) was an Austrian-born American fashion designer whose avant-garde clothing designs are generally regarded as the most innovative and dynamic fashion of the 1960s. He purposefully used fashion design as a social statement to advance sexual freedom, producing clothes that followed the natural form of the female body, freeing them from the constraints of high fashion.
When readers flipped through their issues of Women’s Wear Daily on June 3, 1964, they were shocked to find images of model Peggy Moffitt topless, modeling the revolutionary Monokini swimsuit, one of which will be featured in the fashion show. The Monokini received an enormous amount of press coverage, sending shockwaves across the world. Although the design was not a commercial success (only 3,000 copies of the suit sold), this single garment put Gernreich in the history books for its risqué and revealing nature, and catalyzed the 1960s cultural shift toward new forms of sexual expression in fashion.
A private collector, Audrey Moorehead, who has over the last 40 years collected over 600 original Gernreich fashions, will present the show.
So come celebrate his 100th with a trip through the swinging ‘60s with 10 models channeling Peggy Moffit, in turn wearing 60 of his original outfits, to the music of the day. If you love mid-century design and fashion, do not miss this event. Come wearing your own favorite ‘60s outfit (no Monokinis please!) as we explore the life, history and clothing of an amazing fashion icon.
Things to Know
This event is for ages 12 and older.
Local covid restrictions in effect at the time of the presentation will be respected.
The entrance to the Annenberg Theater is located behind the Annenberg Theater Box Office, adjacent to the Palm Springs Art Museum's North Parking Lot.
Ample free public parking is available in the multi-level public garage across from the Palm Springs Art Museum.
Handicap parking is available. This event is wheelchair accessible.
The organizer of this event is Modernism Week.
Event Check-in Location
Annenberg Theater, Palm Springs Art Museum, 101 N. Museum Dr., Palm Springs, CA 92262
Photo Credits: William Claxton, Time Magazine, la Repubblica, Skirball Center.
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