Glamour Road, the new highly visual book by Tom Dolle and Jeff Stork, with forward by Susan Skarsgard, explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1960s.
With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry’s yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity.
The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn’t been published since it first came out, and this book features some of the best.
Jeff Stork is a classic car historian, writer, and researcher. He spent his entire career in the automobile industry, with over 20 years of marketing experience with the Big Three. He curates a large private automobile collection in Palm Springs, California.
Tom Dolle is an award-winning graphic designer, with a 30 year career as a design studio owner in New York and 20 years as an adjunct professor in Pratt Institute’s Graduate Communication Design program. He is the creative director at Destination PSP, a product design company in Palm Springs.
Susan Skarsgard is the founder of the General Motors Design Archive & Special Collections, housed at the GM Technical Center. She is known internationally for her art, artist’s books, calligraphy and design work.
Bronwyn Cosgrave is a best-selling author, broadcaster and producer of feature-length documentaries about the fashion world. She is the former features editor of British Vogue.
P. David Ebersole is an award-winning narrative and documentary filmmaker of Dear Mom Love Cher, Room 237, House of Cardin, and novelist, 99 Miles from L.A., living in Palm Springs with Todd Hughes, his husband and creative partner of 30 years. They are proud owners of two vintage Pierre Cardin edition vehicles: a 1972 AMC Javelin and a 1981 Cadillac Eldorado Evolution.
Things to Know
This event is for all ages.
Local covid restrictions in effect at the time of the presentation will be respected.
Ample free public parking is available in the multi-level public garage across from the Palm Springs Art Museum.
Handicap parking is available. This event is wheelchair accessible.
The organizer of this event is Modernism Week.
Event Check-in Location
Annenberg Theater, Palm Springs Art Museum, 101 N. Museum Dr., Palm Springs, CA 92262
Photo Credits: Courtesy of Tom Dolle and Jeff Stork
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