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From Bauhaus to Passive House: Reinventing Marcel Breuer's Pirelli Building as Hotel Marcel

Transforming Marcel Breuer’s Brutalist masterpiece, the Armstrong Rubber Company Building (aka Pirelli Building), into Hotel Marcel, as a model for sustainable hospitality. $15 (1 hr)
Category: @Palm Springs, @Annenberg Theater, AIA Continuing Education, Kid-Friendly Activity, Presentation, Talk




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Full Details

Bruce Redman Becker, FAIA, will describe the challenges and lessons-learned in transforming the iconic Armstrong Rubber Company Building (aka Pirelli Building), into Hotel Marcel, a 165-room boutique hotel, as a model for sustainable hospitality.

The transformation of this former office building and laboratory, a masterpiece of Brutalist architecture designed by Marcel Breuer in 1967 and completed in 1970, addresses long-standing preservation and economic development priorities for this prominent New Haven, CT landmark, left vacant for two decades.

Adaptive re-use began with restoration of character-defining features of the dramatically-cantilevered structure, including its expressive pre-cast and cast-in-place concrete façade and stairwells, and paneled executive offices.  Each floor is re-programmed to create modern, warm and efficiently-designed guest rooms and public spaces.

The hotel achieves LEED Platinum certification with energy recovery and high-efficiency VRF air-source heat pump systems and locally-sourced materials, including refabrication of original building light fixtures.  Lighting and window shades are powered and controlled using DC power-over-ethernet (POE) technology

Solar power from rooftop and parking canopy arrays provides 100% of energy needs for lighting, heating, cooling, and for the hotel’s all-electric cooking and laundry facilities.   A renewable-energy micro-grid with one megawatt hour of battery storage allows the hotel to operate off-grid.  The high-performance building envelope with industry-leading thermal insulation technology, including the first triple-glazed windows approved by the National Park Service for a historic rehabilitation, will qualify Hotel Marcel as the first Passive House certified Hotel in the United States.  

This event qualifies for 1 AIA/CES Learning Units (LU).


Things to Know

This event is for all ages.
Local covid restrictions in effect at the time of the presentation will be respected.
Ample free public parking is available in the multi-level public garage across from the Palm Springs Art Museum.
The entrance to the Annenberg Theater is located behind the Annenberg Theater Box Office, adjacent to the Palm Springs Art Museum's North Parking Lot.
Handicap parking is available. This event is wheelchair accessible.
The organizer of this event is Modernism Week.

Event Check-in Location 

Annenberg Theater,  Palm Springs Art Museum, 101 N. Museum Dr., Palm Springs, CA 92262
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Photo Credits: 
 Marcel Breuer Papers, Syracuse University Library, Stillman Family, Brutalism:Online, Becker + Becker


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